Cancelled Concepts
I'm excited to announce my new project, where I will be taking cancelled things that I think are cool and making new advertising concepts for them. I believe that just because something is cancelled doesn't mean it's not cool or valuable. There are many great things that have been cancelled over the years, and it's worth trying to bring them back in some way.
I'm starting off with the Hyundai Veloster N, a car that I think is incredibly cool. It's a unique, sporty hatchback that doesn't fit into any one category. It's also a niche car, which means that it's not for everyone. But that's what makes it so special. The Veloster N is a car for people who are not afraid to be different.
I'm excited to come up with new advertising concepts for the Veloster N that highlight its unique design, performance capabilities, and niche appeal. I think it's a car that deserves a second chance, and I'm hoping that my project can help to make that happen.
I'm also looking for other cancelled things that I can feature in my project. If you have any ideas, please let me know! I'm always looking for new and interesting things to explore. Lets go.
This first edition of cancelled concepts introduces…
All concept art, photography and generative elements produced by me, Brian Jones.
Veloster N
What is it?
Introduced in 2019, the Veloster N is Hyundai's high-performance variant of the compact Veloster car. Equipped with a turbocharged engine, sport-tuned suspension, and manual transmission option, the Veloster N stands out among hot hatchbacks,
blending responsive handling, distinctive styling, and affordability.
Why cool?
The Veloster N stands out 2 main features, asymmetric passenger doors, its active exhaust system and impressive horsepower. The active exhaust offers customizable sound modes, the driving experience can be tailored to match your preferences, from a refined purr to an exhilarating roar.
Why cancelled?
The Hyundai Veloster N was discontinued after the 2022 model year due to slow sales and the introduction of the Elantra N and Kona N. The Veloster N was a well-received car, but it didn't sell well enough to justify continuing production.
Had Hyundai handed me the reigns, this is how I would sell the car.
Exterior Stance and Angles:
Highlight the Veloster N's aggressive design by capturing it from low angles, showcasing its bold front grille, sharp creases, and flared wheel arches.
Dramatic Lighting:
Employ dramatic lighting techniques to bring out the car's aggressive features. Use strong contrasts and shadows to emphasize its angular lines and edgy design elements. Backlit shots with bold colors can create a striking silhouette effect
Contrasting Colors:
Opt for bold color choices that enhance the car's aggressive appearance. Vibrant shades like Performance Blue or Racing Red can accentuate the Veloster N's bold design cues and make it pop in photos
Dynamic Action Shots:
Capture the Veloster N in motion to convey its performance prowess. Utilize panning shots to showcase its speed and agility on the road. Shots of the car taking corners aggressively or launching from a standstill can highlight its sporty nature.
